
Behind-the-Scenes Production
Team filming, lighting setup, and storyboard snapshots showing production process.

Consultancy & Business Development
I am a Business Consultant and Entrepreneur focused on helping businesses and individuals grow through strategic planning and innovative solutions. My expertise lies in business development and consultancy, where I guide clients to achieve sustainable success.
In addition to consultancy, I bring over five years of experience in Front-End Development and UI/UX Design, creating user-friendly websites and web apps. I also specialize in video editing with Adobe Premiere Pro and After Effects, crafting impactful digital stories that enhance brand identity.
By combining business insight with creative execution, I deliver solutions that are both strategic and visually engaging.
Blending strategy with execution, offering expertise in e-commerce, global deals, and operational efficiency.
Custom logos and branding that click with your business’s vibe, turning goals into designs that feel good to use.
High-quality development of sites using modern technologies like HTML, CSS, and JavaScript to bring designs to life.
Using Adobe Premiere Pro & After Effects to create polished edits, motion graphics, and seamless animations.
2024 - Present
Bachelor of Business Administration (BBA)
2022 - 2024
HSC (Higher Secondary Certificate)
2020 - 2022
SSC (Secondary School Certificate)
Winsper BD (2021 - Present)
Responsible for product design, user experience, and front-end development. Managing freelance, import/export, and product creation sectors.
Freelance (2020 - 2023)
Collaborated with product managers and engineers to evaluate user requirements and create intuitive, user-friendly interfaces and prototypes.

Company Presentation

UI/UX Design
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Supply Chain Optimization

Real-time Transport App

Enterprise Analytics Platform

AI Automation

Digital Marketing

Marketing & AI

Storytelling & Visuals

Data & Analytics

Strategy & Planning

Branding & Identity

Performance Reports

Community Project
Full-Stack UI/UX Design & Front-End Development for Restaurant Management
This project involved the full UI/UX design and front-end development for the 5 Star Eats website portal. The primary goal was to create a clean, modern, and highly intuitive user interface that simplifies complex processes for restaurant owners and administrators.
User interviews, competitor analysis
Low-fidelity layouts, user journey mapping
High-fidelity mockups in Figma, interactive prototypes
Bootstrap 5, JS for responsiveness & interactions
Intuitive interface for viewing, updating, and managing incoming orders in real-time.
Easy-to-use drag-and-drop interface for adding/editing menu items, categories, and pricing.
Visual charts and key metrics to track sales performance, popular items, and customer trends.
The final product was a clean, modern, and highly intuitive user interface that significantly simplified complex tasks like order and menu management for restaurant staff. The responsive-first development ensured that the portal worked flawlessly and looked beautiful on all devices, leading to increased user satisfaction and operational efficiency.
"Abdulla's design sense is incredible. He translated our complex needs into a simple, beautiful interface that our users love. The responsiveness is flawless."— CEO, 5 Star Eats
Category: Business Presentation

The story of Winsper BD is more than just a business timeline — it’s the journey of a young dream turning into a thriving company. Founded by Abdulla Al Mayen at the age of 15, Winsper BD began as a small initiative driven by passion, creativity, and the desire to make a difference in Bangladesh’s digital service industry. What started as a school project has now grown into a professional company providing IT, design, and business solutions to clients both locally and internationally.
“From a School Project to a Vision-Driven Company”
Winsper BD began as more than just a company — it was a vision born from passion, curiosity, and a desire to make an impact. Founded byAbdulla Al Mayenat just15 years old, Winsper BD started with one dream: to empower businesses through smart design, strategy, and innovation.
“Every big idea starts with a small step. Winsper BD was my step toward building something that matters.” – Abdulla Al Mayen
The journey began in school with a bright idea — helping local entrepreneurs grow their brands through digital innovation and creative design.
Started with small freelance projects — logos, posters, and websites. Each task taught lessons in communication, time management, and quality delivery.
Landing the first client validated Winsper BD’s potential. Their positive feedback built confidence and opened doors to future success.
Winsper BD became an officially registered startup, transforming a personal initiative into a structured company with a professional identity and team.
With an established foundation, Winsper BD expanded services globally — offering Business Strategy, Branding, Web Development, and Video Production.
Today, Winsper BD stands as a trusted name in digital innovation, driven by integrity, creativity, and client satisfaction. The team continues to grow globally, providing modern IT and business solutions.
“Our story doesn’t end here. Winsper BD will continue to innovate, inspire, and impact.”
The Winsper BD journey proves thatdreams don’t wait for age — they begin with mindset.From a school idea to a professional company, this story inspires others to believe that passion and purpose can create real impact.
“Built from passion, driven by purpose — this is Winsper BD.”
International Supply Chain Optimization for a European Manufacturer
A European manufacturing client in the industrial equipment sector was facing significant supplier inefficiencies and unpredictable delivery timelines. This led to frequent cost overruns and disruptive logistics delays, threatening their production schedule.
Our mission was to perform a full supplier audit, implement a centralized procurement system, and negotiate optimized contracts with their key suppliers in China, India, and Germany to create a reliable and cost-effective supply chain.
We identified and vetted high-value suppliers, auditing them for quality assurance and reliability records to build a robust network.
Used analytics to forecast demand, set new inventory levels, and implement a data-first approach for better cost control.
Developed contingency plans and diversified the supplier base to minimize risks from logistics and global market fluctuations.
Collaborated with eco-friendly manufacturers and logistics partners to promote environmental responsibility in the supply chain.
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This project showcases our strength in managing complex, cross-border procurement operations. By integrating technology, strategic negotiation, and data analytics, we achieved significant long-term cost efficiency and supply chain stability for our client. The 18% cost reduction in the first quarter alone validated the new strategy's success.
"The Winsper BD team transformed our chaotic supply chain into a streamlined, predictable asset. Their expertise in global procurement is unmatched. The 18% cost saving was just the beginning."— COO, European Manufacturing Firm
Category: Development / Mobile App
A mobile-first solution that connects passengers and drivers with real-time GPS tracking and driver verification.
Flutter app (Android/iOS), backend in Node.js/Express, Firebase for real-time data & auth, Google Maps for geolocation, Twilio for OTP, Admin dashboard (React).
Designed to reduce commuter uncertainty, boost ridership, and create monetization opportunities via premium features and partnerships with route owners.
Category: Development / Enterprise Web App
An enterprise dashboard for centralized supplier management, automated quote comparison, shipment tracking and AI-powered insights.
Next.js frontend, Node.js backend, PostgreSQL, Chart.js for visuals, OpenAI for actionable insights, deployed on Vercel / AWS.
Helps procurement teams reduce costs and lead times by consolidating data, automating comparisons and enabling better supplier negotiations.
Category: Development / AI Automation
A powerful AI automation platform that transforms how businesses communicate. Winsper AI Assistant integrates intelligent chat, voice, and analytics — trained specifically on your company’s policies, workflows, and knowledge base for precision and consistency.
Built usingNext.jsfor frontend andNode.jsbackend, powered byOpenAI / Gemini APIsfor NLP. Voice systems integrated viaTwilio Voice APIand analytics dashboards usingChart.js. Hosted securely onAWSwith scalable deployment.
Winsper AI Assistant enables businesses to automate customer support, lead engagement, and voice communication while maintaining brand accuracy. By deploying customized models, companies achieved measurable improvements across key KPIs.
−78%
+45%
−60%
+35%

Client:Global SaaS Company
Duration:7 days
Team:1 PM, 3 Devs, 1 AI Engineer
Status:Completed
Achieving 7.2x Return on Ad Spend Through Strategic Digital Storytelling
Aurora Cosmetics, a promising beauty brand, needed to expand its reach from a local market to a global audience. They faced strong competition and struggled to build authentic brand trust and storytelling that would resonate with diverse international customers.
Our solution was a strategic digital campaign focused on authentic storytelling. We moved beyond just products to create an emotional connection, partnered with key influencers, and optimized ad campaigns with a strict focus on ROI.
Ran data-driven ads on Instagram, TikTok, and YouTube, targeting specific beauty demographics.
Partnered with beauty influencers to create authentic, relatable content that built trust.
Continuously monitored ad spend, shifting budget to the highest-performing creative assets and audiences.
Developed content that respected and reflected diverse cultural beauty standards for a truly global feel.
 
  
  
  
  
 
The campaign successfully positioned Aurora Cosmetics as a trusted, international beauty brand. By focusing on authentic engagement over hard-selling, we built a loyal community and achieved outstanding financial returns, paving the way for sustained international growth.
"Working with Winsper BD was a game-changer. Their strategic approach to storytelling and data-driven ad management gave us the global launch we dreamed of. Our ROI speaks for itself."— CEO, Aurora Cosmetics
Category: Marketing / AI
Many businesses struggle with rising digital ad costs, complex audience targeting, and the time-consuming task of managing multiple campaigns. Without constant, data-driven optimization, it's difficult to achieve a positive return on investment (ROI).
Winsper Ads was developed as an intelligent platform that uses artificial intelligence to help brands optimize their ad campaigns automatically. It saves time, reduces wasted ad spend, and boosts ROI by continuously learning from performance data.
Over25 businessesadopted Winsper Ads to automate their marketing. The result was a significant improvement in efficiency and profitability, allowing teams to focus on strategy instead of manual adjustments.
38%
25+
Data-Driven
Automated

Client:25+ Global Businesses
Service:AI Marketing Automation
Platform:Winsper Ads SaaS
Status:Active & Growing
6 curated content-focused cards showcasing production, copywriting, shorts, social posts, branding templates, and analytics.

Team filming, lighting setup, and storyboard snapshots showing production process.

High-retention 15–60s video formats optimized for mobile and discovery.

AI-assisted caption drafting, headline testing, and tone optimization for platforms.

Curated grid visuals, thumbnail design, and platform-ready sizes for maximum CTR.

Post templates, story templates, and consistent color/typography system for brand identity.

Visual dashboards, KPI tracking, and monthly reports to measure campaign ROI and growth.
Connecting Data to Actionable Business Strategy
In a data-rich environment, many clients were "drowning in data but starving for wisdom." They had access to analytics but struggled to connect data points to actionable business strategies, leading to missed opportunities and inefficient spending.
Our solution was a comprehensive analytics and reporting service. This wasn't just about providing dashboards; it was about interpreting data. We created visual dashboards, tracked KPIs, and delivered monthly reports that translated numbers into plain-English recommendations to measure campaign ROI and drive growth.
Visual reports (using Looker Studio & Chart.js) tailored to specific business goals.
Tracking user journeys from first-click to conversion and retention.
Detailed breakdowns of what worked, what didn't, and why.
Clearly attributing marketing spend to revenue and growth.

Clients who engaged with this service were able to make faster, more informed decisions. By understanding their data, they optimized ad spend, improved content strategy, and saw a measurable increase in engagement and conversion rates.
"We finally understand what our numbers mean. The reports are clear, insightful, and directly led to us optimizing our content budget for a 25% better return."— Head of Marketing, SaaS Client
Documenting the Creative Process to Build Trust
We provide professional multi-camera shoots, lighting setups, script storyboards, and production schedules. The goal is to document the creative process transparently, creating authentic content that increases audience trust and humanizes the brand.
Capturing the process from multiple angles for a dynamic and professional final edit.
Delivering both the final edited short-form videos and the raw footage for client archives.
High-quality photographs from the set, perfect for social media, blogs, and press.
Planning the narrative of the shoot to ensure all key moments are captured efficiently.
 
 
By showcasing the authenticity and effort behind the brand, our BTS content significantly increased audience trust and engagement. Clients felt more connected to the process, which humanized the brand, improved loyalty, and provided a rich library of content for marketing.
"Seeing the production process made us trust the brand more. The transparency was refreshing and the quality was evident in every shot."— Creative Director, Partner Brand
Using AI + Human Expertise to Optimize Engagement
Businesses need to post a high volume of quality content across multiple platforms (Instagram, LinkedIn, TikTok, etc.). It's slow and difficult to write unique, engaging copy for each one, and it's even harder to know what version will perform best.
Our solution is a hybrid "AI + Human" model. We use AI for rapid drafting and idea generation, but every single word is reviewed, edited, and polished by a professional copywriter to ensure quality, brand voice, and strategic alignment.
Use AI to generate dozens of initial drafts, hooks, and ideas in minutes, not hours.
A professional copywriter refines the AI's output, checking for tone, accuracy, and flow.
Adapting one core idea into unique copy for LinkedIn (professional), Instagram (casual), and more.
Scientifically testing different headlines to find the "winner" that gets the most clicks and engagement.
 
  
  
 
This "AI + Human" approach allows clients to produce 10x more content without sacrificing quality. By A/B testing, we stop guessing and start *knowing* what copy works. This leads directly to higher engagement, better click-through rates, and a stronger connection with the audience.
"The ability to test headlines was a game-changer. We found one version performed 70% better than our original, and that's a result we can measure. This is exactly what we needed."— Marketing Manager, Tech Startup
A showcase of 4 different dashboard designs built for clients to track key metrics, all themed to match this portfolio's glass & gold aesthetic.
Total Revenue
$475,981
+12.5%
New Users
12,450
+8.2%
Conversion Rate
4.81%
-0.5%
Avg. Session
3m 45s
+1.1%
| Transaction ID | Date | Customer | Amount | Status | 
|---|---|---|---|---|
| #TXN12345 | Date 1 | Client A | $250.00 | Completed | 
| #TXN12346 | Date 1 | Client B | $150.75 | Pending | 
| #TXN12347 | Date 2 | Client C | $500.00 | Completed | 
| #TXN12348 | Date 2 | Client D | $75.20 | Failed | 
| #TXN12349 | Date 3 | Client E | $320.50 | Completed | 
Total Revenue
$1,245,670
+2.1% vs last period
Sales Growth
5.2%
+1.3% vs target
Conversion Rate
12.5%
-0.8% vs last period
Average Deal Size
$5,820
+1.5% vs last period
| Representative | Total Sales | Deals Closed | Conversion Rate | 
|---|---|---|---|
| Rep 1 | $350,450 | 42 | 15.2% | 
| Rep 2 | $298,120 | 38 | 14.1% | 
| Rep 3 | $221,500 | 35 | 13.5% | 
| Rep 4 | $198,300 | 31 | 12.8% | 
84%
$1,250,000 of $1,500,000 goal
Active Users
14,283
+3.1%
New Signups
1,204
+5.8%
Retention Rate
58.4%
-0.3%
Engagement Score
7.2/10
+1.2%
| Cohort | Wk 1 | Wk 2 | Wk 3 | 
|---|---|---|---|
| Cohort A | 35% | 28% | 24% | 
| Cohort B | 41% | 30% | 28% | 
| Cohort C | 38% | 29% | 22% | 
| Cohort D | 44% | 35% | 27% | 
| Report Name | Date Generated | Type | Status | Created By | 
|---|---|---|---|---|
| Quarterly Sales Performance | Date 1 | Completed | User 1 | |
| User Engagement Metrics | Date 2 | CSV | Completed | User 2 | 
| Website Traffic Analysis | Date 3 | Failed | User 1 | |
| Weekly Marketing ROI | Date 4 | Excel | In Progress | User 3 | 
Tech Startup Launch | Strategy & Planning
A new tech startup, despite having a brilliant SaaS product, lacked a clear launch plan. They faced a competitive market and needed a comprehensive strategy to identify their ideal customers, differentiate their product, and build a sustainable growth model. Our mission was to develop this full-funnel, go-to-market (GTM) strategy.
Identified and sized 3 high-potential target markets (TAM, SAM, SOM) and developed 5 detailed user personas.
Ran competitive analysis to find a "blue ocean" value proposition, crafting a messaging framework to stand out.
Defined primary acquisition channels (Content, SEO, Partnerships) and built a content marketing roadmap.
Developed 3-tier subscription pricing and a 5-year financial model to project CAC, LTV, and burn rate.
Invite-only launch to 1,000 users. Focus on product validation, bug hunting, and gathering intensive user feedback.
KPIs:Churn Rate, Feedback Tickets, Activation Rate.
Open to a waitlist. Focus on refining product-market fit, building initial case studies, and testing pricing.
KPIs:Free-to-Paid Conversion, LTV, NPS Score.
Full public release with scaled marketing campaigns. Focus on acquiring new MRR and optimizing acquisition channels.
KPIs:New MRR, CAC, Lead Velocity.
A 90-page document detailing the end-to-end strategy.
5 detailed persona profiles with pain points and messaging.
5-year forecast for funding, hiring, and growth.
"The clarity was game-changing. We went from 'we have a product' to 'we have a business.' The GTM strategy was the blueprint for our entire launch and our first 1,000 users."— Founder & CEO, SaaS Company
Crafting a Modern Visual Identity | Branding & Identity
A promising tech startup was struggling to connect with its target audience due to an outdated and inconsistent visual identity. Their logo, color palette, and typography felt disconnected from their innovative product, hindering growth and investor appeal.
Our goal was a complete rebrand: develop a modern, cohesive visual identity system—including logo, color palette, typography, iconography, and brand guidelines—that reflected their core values and resonated with their desired market.
Analyzed existing brand assets, competitor identities, and target audience perceptions through workshops and surveys.
Developed three distinct visual identity concepts (mood boards, logos, color palettes, typography) based on discovery findings.
Refined the chosen concept into a comprehensive system, including logo variations, icon library, and image style guide.
Delivered a detailed brand guidelines document and a full suite of digital assets (50+) for web, print, and social media.
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The new brand identity was launched across all platforms, resulting in immediate positive feedback from users and stakeholders. Post-launch surveys showed a 35% increase in brand recognition among the target audience. The cohesive visual language improved user trust and significantly contributed to a successful website redesign, boosting conversion rates by 15%. The clear guidelines ensured brand consistency moving forward.
"The rebrand wasn't just a facelift; it fundamentally changed how people perceive us. It captured our essence perfectly and gave our team the confidence and tools to present ourselves professionally."— Marketing Director, Tech Startup
Transforming Data into Actionable Business Intelligence
A client in the e-commerce space was drowning in data from various platforms (Analytics, Ads, CRM) but struggled to extract meaningful insights. Their reports were often just data dumps, leading to confusion, missed opportunities, and difficulty aligning team efforts towards common goals.
Consolidate data sources
Build tailored dashboards & reports
Analyze trends, identify anomalies
Provide clear strategic advice
We implemented a structured reporting framework, moving beyond simple dashboards to deliver narrative-driven reports that highlighted key findings, potential issues, and clear recommendations for action. This involved creating weekly KPI snapshots, monthly deep-dives, and quarterly strategic reviews.

Comprehensive analysis with narrative insights and recommendations.
Live dashboards tracking core metrics.
Detailed PDF reports with analysis & recs.
Presentations linking performance to goals.
"We finally understand our data. The reports aren't just numbers; they tell a story and give us clear steps to improve. It's aligned our entire team and boosted our campaign performance significantly."— Head of E-commerce, Client
Empowering Local Youth | Community Project
Recognizing the growing importance of digital literacy, this community project aimed to equip local youth (ages 16-22) in Kalkini with essential digital skills for education and future employment. The goal was to provide practical, hands-on training in a supportive environment.
Fundamentals of operating systems, file management, safe internet browsing, and effective searching.
Email etiquette, introduction to collaboration platforms (like Google Workspace), and online meeting basics.
Basics of graphic design using free tools (like Canva), creating simple presentations and social media visuals.
Understanding websites, introduction to simple website builders, and basics of social media profiles.
This project was a collaborative effort involving local volunteers, educational institutions, and support from Winsper BD. We provided curriculum development, volunteer training coordination, and access to learning resources.
Over 50 young individuals completed the 6-week program. Post-workshop surveys indicated a significant increase in confidence using digital tools, with several participants using their new skills to enhance school projects or seek online opportunities.

"I never thought I could make graphics for my school presentation, but the design module was so easy to follow! Thank you!"
— Participant A, Age 17
"Learning about professional email communication helped me apply for a part-time job online. This workshop opened up new possibilities."
— Participant B, Age 20