Abdulla Al Mayen

Abdulla Al Mayen

Consultancy & Business Development

LOCATION

Dhaka, Bangladesh

About Me

I am a Business Consultant and Entrepreneur focused on helping businesses and individuals grow through strategic planning and innovative solutions. My expertise lies in business development and consultancy, where I guide clients to achieve sustainable success.

In addition to consultancy, I bring over five years of experience in Front-End Development and UI/UX Design, creating user-friendly websites and web apps. I also specialize in video editing with Adobe Premiere Pro and After Effects, crafting impactful digital stories that enhance brand identity.

By combining business insight with creative execution, I deliver solutions that are both strategic and visually engaging.

What I Do

Business & IT Strategy

Blending strategy with execution, offering expertise in e-commerce, global deals, and operational efficiency.

Creative Branding & UX Design

Custom logos and branding that click with your business’s vibe, turning goals into designs that feel good to use.

Front-End Development

High-quality development of sites using modern technologies like HTML, CSS, and JavaScript to bring designs to life.

Visual Stories | Video Editing

Using Adobe Premiere Pro & After Effects to create polished edits, motion graphics, and seamless animations.

Resume

Education

Presidency University

2024 - Present

Bachelor of Business Administration (BBA)

Madaripur Govt. College

2022 - 2024

HSC (Higher Secondary Certificate)

Kalkini Syed Abul Hossain Academy

2020 - 2022

SSC (Secondary School Certificate)

Experience

CEO, Founder & Frontend Developer

Winsper BD (2021 - Present)

Responsible for product design, user experience, and front-end development. Managing freelance, import/export, and product creation sectors.

UI/UX Designer

Freelance (2020 - 2023)

Collaborated with product managers and engineers to evaluate user requirements and create intuitive, user-friendly interfaces and prototypes.

Portfolio

The Startup Journey Presentation

The Startup Journey

Company Presentation

5 Star Eats Website

5 ⭐ Eats Website Portal

UI/UX Design

Global Procurement Case Study

Global Procurement Case Study

Supply Chain Optimization

BD Bus Tracking App Screenshot

BD Bus Tracking System

Real-time Transport App

Global Procurement Dashboard Screenshot

Global Procurement Dashboard

Enterprise Analytics Platform

Winsper AI Assistant

Winsper AI Assistant

AI Automation

Global Brand Growth Campaign

Global Brand Growth Campaign

Digital Marketing

Winsper Ads - AI Marketing Automation

Winsper Ads – AI Automation

Marketing & AI

Content Creation

Content Creation

Storytelling & Visuals

Data & Analytics Performance Insights

Client Analytics Dashboard

Data & Analytics

Strategy & Planning

Go-to-Market Strategy

Strategy & Planning

Branding & Identity Showcase

Tech Startup Rebrand

Branding & Identity

Performance Reporting Showcase

Insight-Driven Reporting

Performance Reports

Community Project Workshop

Digital Skills Workshop

Community Project

Get in Touch

Contact Info

LOCATION

Dhaka, Bangladesh

Follow Me

5 ⭐ Eats Website Portal

Full-Stack UI/UX Design & Front-End Development for Restaurant Management

FigmaDesign & Prototyping
Bootstrap 5Responsive Framework
100%Responsive Design

Objective: A Modern, Intuitive Portal

This project involved the full UI/UX design and front-end development for the 5 Star Eats website portal. The primary goal was to create a clean, modern, and highly intuitive user interface that simplifies complex processes for restaurant owners and administrators.

Our Design & Development Process

🔍

1. Research & Discovery

User interviews, competitor analysis

✏️

2. Wireframing & UX Flow

Low-fidelity layouts, user journey mapping

3. UI Design & Prototyping

High-fidelity mockups in Figma, interactive prototypes

💻

4. Front-End Development

Bootstrap 5, JS for responsiveness & interactions

Key Feature Highlights

Order Management

Intuitive interface for viewing, updating, and managing incoming orders in real-time.

Menu Editor

Easy-to-use drag-and-drop interface for adding/editing menu items, categories, and pricing.

Analytics Dashboard

Visual charts and key metrics to track sales performance, popular items, and customer trends.

UI/UX Design Showcase

5 Star Eats Main Mockup

Main Dashboard UI

High-fidelity mockup created in Figma.

Wireframe Example

Menu Editor Wireframe

Low-fidelity layout focusing on structure.

Mobile Responsive View

Mobile Responsive Design

Ensuring seamless experience.

Style Guide Snippet

UI Style Guide

Color palette & typography examples.

The Impact

The final product was a clean, modern, and highly intuitive user interface that significantly simplified complex tasks like order and menu management for restaurant staff. The responsive-first development ensured that the portal worked flawlessly and looked beautiful on all devices, leading to increased user satisfaction and operational efficiency.

"Abdulla's design sense is incredible. He translated our complex needs into a simple, beautiful interface that our users love. The responsiveness is flawless."— CEO, 5 Star Eats

Ready to Elevate Your User Experience?

Let's design something amazing together. Start your project with Winsper BD.

Start Your Project

The Startup Journey

Category: Business Presentation

The Startup Journey Presentation

The story of Winsper BD is more than just a business timeline — it’s the journey of a young dream turning into a thriving company. Founded by Abdulla Al Mayen at the age of 15, Winsper BD began as a small initiative driven by passion, creativity, and the desire to make a difference in Bangladesh’s digital service industry. What started as a school project has now grown into a professional company providing IT, design, and business solutions to clients both locally and internationally.

Project Details

🌍 Winsper BD – The Startup Journey

“From a School Project to a Vision-Driven Company”


🏁 Introduction: The Beginning of a Vision

Winsper BD began as more than just a company — it was a vision born from passion, curiosity, and a desire to make an impact. Founded byAbdulla Al Mayenat just15 years old, Winsper BD started with one dream: to empower businesses through smart design, strategy, and innovation.

“Every big idea starts with a small step. Winsper BD was my step toward building something that matters.” – Abdulla Al Mayen

🚀 How It All Started

💭 Initial Idea – The Spark

The journey began in school with a bright idea — helping local entrepreneurs grow their brands through digital innovation and creative design.

🧩 First Projects – The Learning Phase

Started with small freelance projects — logos, posters, and websites. Each task taught lessons in communication, time management, and quality delivery.

🤝 First Client – The Breakthrough

Landing the first client validated Winsper BD’s potential. Their positive feedback built confidence and opened doors to future success.

🏢 Official Registration – From Idea to Brand

Winsper BD became an officially registered startup, transforming a personal initiative into a structured company with a professional identity and team.

🌱 Growth & Expansion – The Rise

With an established foundation, Winsper BD expanded services globally — offering Business Strategy, Branding, Web Development, and Video Production.

🔮 The Present & The Future

Today, Winsper BD stands as a trusted name in digital innovation, driven by integrity, creativity, and client satisfaction. The team continues to grow globally, providing modern IT and business solutions.

  • Expanding into international partnerships
  • Developing AI-based business solutions
  • Empowering Bangladeshi youth through digital education
  • Building a global creator and entrepreneur network
“Our story doesn’t end here. Winsper BD will continue to innovate, inspire, and impact.”

💬 Conclusion: The Winsper BD Legacy

The Winsper BD journey proves thatdreams don’t wait for age — they begin with mindset.From a school idea to a professional company, this story inspires others to believe that passion and purpose can create real impact.

“Built from passion, driven by purpose — this is Winsper BD.”

Ready to Elevate Your Brand?

Let's create a success story together. Start your project with Winsper BD.

Start Your Project

Global Procurement Case Study

International Supply Chain Optimization for a European Manufacturer

-18%Procurement Costs
+35%Supply Chain Visibility
6Month Project

Our Objective: Solve Supply Chain Inefficiencies

A European manufacturing client in the industrial equipment sector was facing significant supplier inefficiencies and unpredictable delivery timelines. This led to frequent cost overruns and disruptive logistics delays, threatening their production schedule.

Our mission was to perform a full supplier audit, implement a centralized procurement system, and negotiate optimized contracts with their key suppliers in China, India, and Germany to create a reliable and cost-effective supply chain.

Core Strategies

Strategic Sourcing & Audit

We identified and vetted high-value suppliers, auditing them for quality assurance and reliability records to build a robust network.

Data-Driven Decisions

Used analytics to forecast demand, set new inventory levels, and implement a data-first approach for better cost control.

Risk Management

Developed contingency plans and diversified the supplier base to minimize risks from logistics and global market fluctuations.

Sustainable Procurement

Collaborated with eco-friendly manufacturers and logistics partners to promote environmental responsibility in the supply chain.

Project Visuals

Global Procurement Case Study

The Impact

This project showcases our strength in managing complex, cross-border procurement operations. By integrating technology, strategic negotiation, and data analytics, we achieved significant long-term cost efficiency and supply chain stability for our client. The 18% cost reduction in the first quarter alone validated the new strategy's success.

"The Winsper BD team transformed our chaotic supply chain into a streamlined, predictable asset. Their expertise in global procurement is unmatched. The 18% cost saving was just the beginning."— COO, European Manufacturing Firm

Ready to Optimize Your Operations?

Let's create a success story together. Start your project with Winsper BD.

Start Your Project

BD Bus Tracking System — Case Study

Category: Development / Mobile App

A mobile-first solution that connects passengers and drivers with real-time GPS tracking and driver verification.

Key Features

  • Real-time bus location updates (5s intervals) with route overlays.
  • Driver login via bus number + OTP verification for security.
  • Passengers can pin favorite buses and get ETA calculations.
  • Admin portal to verify drivers, manage routes, and review logs.

Tech & Architecture

Flutter app (Android/iOS), backend in Node.js/Express, Firebase for real-time data & auth, Google Maps for geolocation, Twilio for OTP, Admin dashboard (React).

Business Case

Designed to reduce commuter uncertainty, boost ridership, and create monetization opportunities via premium features and partnerships with route owners.

Impact (Example Results)

Wait Time−30%
On-time Rate+22%
User Retention+18%

Ready to Elevate Your Brand?

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Global Procurement Dashboard — Case Study

Category: Development / Enterprise Web App

An enterprise dashboard for centralized supplier management, automated quote comparison, shipment tracking and AI-powered insights.

Key Features

  • Supplier database with ratings, region tags and past transaction history.
  • Automatic quotation comparison engine and recommended supplier suggestions.
  • Shipment integration (DHL / FedEx APIs) and consolidated logistics tracking.
  • AI Insight panel for cost-optimization and reorder forecasting.

Tech & Architecture

Next.js frontend, Node.js backend, PostgreSQL, Chart.js for visuals, OpenAI for actionable insights, deployed on Vercel / AWS.

Business Case

Helps procurement teams reduce costs and lead times by consolidating data, automating comparisons and enabling better supplier negotiations.

Impact (Example Results)

Cost Reduction−18%
Visibility+35%
Procurement Speed+27%

Ready to Elevate Your Brand?

Let's create a success story together. Start your project with Winsper BD.

Start Your Project

Winsper AI Assistant

Category: Development / AI Automation

A powerful AI automation platform that transforms how businesses communicate. Winsper AI Assistant integrates intelligent chat, voice, and analytics — trained specifically on your company’s policies, workflows, and knowledge base for precision and consistency.

Key Features

  • Advanced NLP:Trained on your company data using ChatGPT, Gemini, and custom fine-tuned AI models.
  • Voice & Audio Integration:Handles real-time voice conversations and calls with near 100% intent accuracy.
  • Omnichannel Integration:Connects seamlessly with CRMs, websites, and messaging platforms.
  • Custom Knowledge Base:AI learns company policies, FAQs, tone, and brand voice for accurate responses.
  • Analytics Dashboard:Visualizes chat performance, response times, and satisfaction scores.
  • Multilingual Support:Understands and responds in English, Bangla, and global languages.

Tech & Architecture

Built usingNext.jsfor frontend andNode.jsbackend, powered byOpenAI / Gemini APIsfor NLP. Voice systems integrated viaTwilio Voice APIand analytics dashboards usingChart.js. Hosted securely onAWSwith scalable deployment.

Business Impact

Winsper AI Assistant enables businesses to automate customer support, lead engagement, and voice communication while maintaining brand accuracy. By deploying customized models, companies achieved measurable improvements across key KPIs.

Response Time

−78%

Customer Satisfaction

+45%

Cost Reduction

−60%

Voice Engagement

+35%

AI Project Office

Project Info

Client:Global SaaS Company

Duration:7 days

Team:1 PM, 3 Devs, 1 AI Engineer

Status:Completed

Ready to Elevate Your Brand?

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Winsper BD & Aurora Cosmetics: A Global Beauty Expansion

Achieving 7.2x Return on Ad Spend Through Strategic Digital Storytelling

7.2xReturn on Ad Spend
+150%Engagement Increase
25+Countries Global Reach

Our Objective: Global Expansion & Brand Positioning

Aurora Cosmetics, a promising beauty brand, needed to expand its reach from a local market to a global audience. They faced strong competition and struggled to build authentic brand trust and storytelling that would resonate with diverse international customers.

Our solution was a strategic digital campaign focused on authentic storytelling. We moved beyond just products to create an emotional connection, partnered with key influencers, and optimized ad campaigns with a strict focus on ROI.

Core Strategies

Targeted Multi-Platform Ads

Ran data-driven ads on Instagram, TikTok, and YouTube, targeting specific beauty demographics.

Influencer Storytelling

Partnered with beauty influencers to create authentic, relatable content that built trust.

Performance Optimization

Continuously monitored ad spend, shifting budget to the highest-performing creative assets and audiences.

Localized Creative Assets

Developed content that respected and reflected diverse cultural beauty standards for a truly global feel.

Campaign Visuals

Aurora Cosmetics Campaign Visual 1 Aurora Cosmetics Campaign Visual 2 Aurora Cosmetics Campaign Visual 3 Aurora Cosmetics Campaign Visual 4 Aurora Cosmetics Campaign Visual 5 Aurora Cosmetics Campaign Visual 6

The Impact

The campaign successfully positioned Aurora Cosmetics as a trusted, international beauty brand. By focusing on authentic engagement over hard-selling, we built a loyal community and achieved outstanding financial returns, paving the way for sustained international growth.

"Working with Winsper BD was a game-changer. Their strategic approach to storytelling and data-driven ad management gave us the global launch we dreamed of. Our ROI speaks for itself."— CEO, Aurora Cosmetics

Ready to Elevate Your Brand?

Let's create a success story together. Start your project with Winsper BD.

Start Your Project

Winsper Ads – AI Marketing Automation

Category: Marketing / AI

The Challenge

Many businesses struggle with rising digital ad costs, complex audience targeting, and the time-consuming task of managing multiple campaigns. Without constant, data-driven optimization, it's difficult to achieve a positive return on investment (ROI).

Our Solution

Winsper Ads was developed as an intelligent platform that uses artificial intelligence to help brands optimize their ad campaigns automatically. It saves time, reduces wasted ad spend, and boosts ROI by continuously learning from performance data.

System Highlights

  • Automated multi-channel ad management
  • AI-driven audience segmentation & targeting
  • Real-time performance insights & analytics
  • Smart budget reallocation to top-performing ads
  • Predictive analytics for trend forecasting

Business Impact

Over25 businessesadopted Winsper Ads to automate their marketing. The result was a significant improvement in efficiency and profitability, allowing teams to focus on strategy instead of manual adjustments.

Cost Reduction

38%

Adopting Clients

25+

ROI Improvement

Data-Driven

Efficiency

Automated

Winsper Ads Dashboard

Project Info

Client:25+ Global Businesses

Service:AI Marketing Automation

Platform:Winsper Ads SaaS

Status:Active & Growing

Ready to Elevate Your Brand?

Let's create a success story together. Start your project with Winsper BD.

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Content Creation — Case Study & Visuals

6 curated content-focused cards showcasing production, copywriting, shorts, social posts, branding templates, and analytics.

BTS
Behind the scenes

Behind-the-Scenes Production

Team filming, lighting setup, and storyboard snapshots showing production process.

Video Shoots: 120+Crew: 4
Shorts
Short-form video

Short-Form Video (Reels / Shorts)

High-retention 15–60s video formats optimized for mobile and discovery.

Avg Views: 240KEngagement: 18%
AI
AI content

AI Content & Copywriting

AI-assisted caption drafting, headline testing, and tone optimization for platforms.

Captions: 350+A/B Tests: 42
Social
Social grid

Social Media Grid & Thumbnails

Curated grid visuals, thumbnail design, and platform-ready sizes for maximum CTR.

Posts: 2,800+Thumbnails: 1,550+
Brand
Brand templates

Brand & Visual Templates

Post templates, story templates, and consistent color/typography system for brand identity.

Templates: 180+Platforms: 4+
Data
Analytics

Analytics & Performance Insights

Visual dashboards, KPI tracking, and monthly reports to measure campaign ROI and growth.

Reach +Engagement +

Ready to Elevate Your Brand?

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Analytics & Performance Insights

Connecting Data to Actionable Business Strategy

+40%Decision Speed
+25%Ad Spend ROAS
+95%Data Clarity

Our Objective: From Data to Wisdom

In a data-rich environment, many clients were "drowning in data but starving for wisdom." They had access to analytics but struggled to connect data points to actionable business strategies, leading to missed opportunities and inefficient spending.

Our solution was a comprehensive analytics and reporting service. This wasn't just about providing dashboards; it was about interpreting data. We created visual dashboards, tracked KPIs, and delivered monthly reports that translated numbers into plain-English recommendations to measure campaign ROI and drive growth.

Core Strategies

Custom KPI Dashboards

Visual reports (using Looker Studio & Chart.js) tailored to specific business goals.

Funnel & Cohort Analysis

Tracking user journeys from first-click to conversion and retention.

Monthly Performance Reports

Detailed breakdowns of what worked, what didn't, and why.

ROI Measurement

Clearly attributing marketing spend to revenue and growth.

Project Visuals

Analytics Dashboard

The Impact

Clients who engaged with this service were able to make faster, more informed decisions. By understanding their data, they optimized ad spend, improved content strategy, and saw a measurable increase in engagement and conversion rates.

"We finally understand what our numbers mean. The reports are clear, insightful, and directly led to us optimizing our content budget for a 25% better return."— Head of Marketing, SaaS Client

Ready to Elevate Your Brand?

Let's create a success story together. Start your project with Winsper BD.

Start Your Project

Behind-the-Scenes Production

Documenting the Creative Process to Build Trust

120+Video Shoots
4+Crew Members
2-5Day Shoots

Our Objective: Showcasing Authenticity

We provide professional multi-camera shoots, lighting setups, script storyboards, and production schedules. The goal is to document the creative process transparently, creating authentic content that increases audience trust and humanizes the brand.

Core Strategies & Deliverables

Multi-Camera Shoots

Capturing the process from multiple angles for a dynamic and professional final edit.

Raw & Edited Footage

Delivering both the final edited short-form videos and the raw footage for client archives.

Production Stills

High-quality photographs from the set, perfect for social media, blogs, and press.

Shot Lists & Storyboards

Planning the narrative of the shoot to ensure all key moments are captured efficiently.

Project Visuals

BTS Production Shoot 1 BTS Production Shoot 2

The Impact

By showcasing the authenticity and effort behind the brand, our BTS content significantly increased audience trust and engagement. Clients felt more connected to the process, which humanized the brand, improved loyalty, and provided a rich library of content for marketing.

"Seeing the production process made us trust the brand more. The transparency was refreshing and the quality was evident in every shot."— Creative Director, Partner Brand

Ready to Elevate Your Brand?

Let's create a success story together. Start your project with Winsper BD.

Start Your Project

AI Content & Copywriting

Using AI + Human Expertise to Optimize Engagement

350+Captions Delivered
42A/B Tests Conducted
+70%Engagement on Winners

Our Objective: Quality Content at Scale

Businesses need to post a high volume of quality content across multiple platforms (Instagram, LinkedIn, TikTok, etc.). It's slow and difficult to write unique, engaging copy for each one, and it's even harder to know what version will perform best.

Our solution is a hybrid "AI + Human" model. We use AI for rapid drafting and idea generation, but every single word is reviewed, edited, and polished by a professional copywriter to ensure quality, brand voice, and strategic alignment.

Core Strategies

AI-Assisted Drafting

Use AI to generate dozens of initial drafts, hooks, and ideas in minutes, not hours.

Human Review & Polish

A professional copywriter refines the AI's output, checking for tone, accuracy, and flow.

Multi-Platform Tone Optimization

Adapting one core idea into unique copy for LinkedIn (professional), Instagram (casual), and more.

A/B Headline Testing

Scientifically testing different headlines to find the "winner" that gets the most clicks and engagement.

Project Visuals: The Process in Action

AI code and text Analytics dashboard showing A/B test results AI code and text AI code and text

The Impact

This "AI + Human" approach allows clients to produce 10x more content without sacrificing quality. By A/B testing, we stop guessing and start *knowing* what copy works. This leads directly to higher engagement, better click-through rates, and a stronger connection with the audience.

"The ability to test headlines was a game-changer. We found one version performed 70% better than our original, and that's a result we can measure. This is exactly what we needed."— Marketing Manager, Tech Startup

Ready to Elevate Your Brand?

Let's create a success story together. Start your project with Winsper BD.

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Dashboard Showcase

A showcase of 4 different dashboard designs built for clients to track key metrics, all themed to match this portfolio's glass & gold aesthetic.

1. Client Analytics Dashboard

Total Revenue

$475,981

+12.5%

New Users

12,450

+8.2%

Conversion Rate

4.81%

-0.5%

Avg. Session

3m 45s

+1.1%

Revenue Over Time

Traffic Source

Recent Transactions

Transaction IDDateCustomerAmountStatus
#TXN12345Date 1Client A$250.00Completed
#TXN12346Date 1Client B$150.75Pending
#TXN12347Date 2Client C$500.00Completed
#TXN12348Date 2Client D$75.20Failed
#TXN12349Date 3Client E$320.50Completed

2. Sales Performance

Total Revenue

$1,245,670

+2.1% vs last period

Sales Growth

5.2%

+1.3% vs target

Conversion Rate

12.5%

-0.8% vs last period

Average Deal Size

$5,820

+1.5% vs last period

Revenue Trend Over Time

Revenue by Region

Sales Rep Performance

RepresentativeTotal SalesDeals ClosedConversion Rate
Rep 1$350,4504215.2%
Rep 2$298,1203814.1%
Rep 3$221,5003513.5%
Rep 4$198,3003112.8%

Quarterly Target Progress

84%

$1,250,000 of $1,500,000 goal

3. User Engagement

Active Users

14,283

+3.1%

New Signups

1,204

+5.8%

Retention Rate

58.4%

-0.3%

Engagement Score

7.2/10

+1.2%

User Activity

Engagement Funnel

Visited Site100%
Signed Up62%
Created Project48%
Invited Team21%

Retention Analysis

CohortWk 1Wk 2Wk 3
Cohort A35%28%24%
Cohort B41%30%28%
Cohort C38%29%22%
Cohort D44%35%27%

4. Reports & Templates

Report NameDate GeneratedTypeStatusCreated By
Quarterly Sales PerformanceDate 1PDFCompletedUser 1
User Engagement MetricsDate 2CSVCompletedUser 2
Website Traffic AnalysisDate 3PDFFailedUser 1
Weekly Marketing ROIDate 4ExcelIn ProgressUser 3

Go-to-Market Strategy

Tech Startup Launch | Strategy & Planning

$1.5MSeed Funding Raised
1,000+Beta Users (Month 1)
-40%CAC vs. Benchmark

Objective: A Blueprint for Launch

A new tech startup, despite having a brilliant SaaS product, lacked a clear launch plan. They faced a competitive market and needed a comprehensive strategy to identify their ideal customers, differentiate their product, and build a sustainable growth model. Our mission was to develop this full-funnel, go-to-market (GTM) strategy.

The Strategic Pillars

Market Segmentation

Identified and sized 3 high-potential target markets (TAM, SAM, SOM) and developed 5 detailed user personas.

Positioning & Messaging

Ran competitive analysis to find a "blue ocean" value proposition, crafting a messaging framework to stand out.

Channel Strategy

Defined primary acquisition channels (Content, SEO, Partnerships) and built a content marketing roadmap.

Pricing & Financials

Developed 3-tier subscription pricing and a 5-year financial model to project CAC, LTV, and burn rate.

The 6-Month Launch Timeline

Phase 1: Closed Beta (Months 1-2)

Invite-only launch to 1,000 users. Focus on product validation, bug hunting, and gathering intensive user feedback.
KPIs:Churn Rate, Feedback Tickets, Activation Rate.

Phase 2: Early Adopter (Months 3-4)

Open to a waitlist. Focus on refining product-market fit, building initial case studies, and testing pricing.
KPIs:Free-to-Paid Conversion, LTV, NPS Score.

Phase 3: Public Launch (Months 5-6)

Full public release with scaled marketing campaigns. Focus on acquiring new MRR and optimizing acquisition channels.
KPIs:New MRR, CAC, Lead Velocity.

Key Deliverables

GTM Playbook

A 90-page document detailing the end-to-end strategy.

Persona Decks

5 detailed persona profiles with pain points and messaging.

Financial Model

5-year forecast for funding, hiring, and growth.

"The clarity was game-changing. We went from 'we have a product' to 'we have a business.' The GTM strategy was the blueprint for our entire launch and our first 1,000 users."— Founder & CEO, SaaS Company

Need a Strategy for Your Brand?

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Tech Startup Rebrand

Crafting a Modern Visual Identity | Branding & Identity

+35%Brand Recognition
50+Brand Assets Created
UnifiedVisual Language

Objective: Modernize an Outdated Brand

A promising tech startup was struggling to connect with its target audience due to an outdated and inconsistent visual identity. Their logo, color palette, and typography felt disconnected from their innovative product, hindering growth and investor appeal.

Our goal was a complete rebrand: develop a modern, cohesive visual identity system—including logo, color palette, typography, iconography, and brand guidelines—that reflected their core values and resonated with their desired market.

The Rebranding Process

Discovery & Audit

Analyzed existing brand assets, competitor identities, and target audience perceptions through workshops and surveys.

Concept Development

Developed three distinct visual identity concepts (mood boards, logos, color palettes, typography) based on discovery findings.

System Refinement

Refined the chosen concept into a comprehensive system, including logo variations, icon library, and image style guide.

Guidelines & Assets

Delivered a detailed brand guidelines document and a full suite of digital assets (50+) for web, print, and social media.

Visual Identity Showcase

Brand Colors Logo Sketch Typography Website Mockup Icon Set Brand Guidelines

The Impact

The new brand identity was launched across all platforms, resulting in immediate positive feedback from users and stakeholders. Post-launch surveys showed a 35% increase in brand recognition among the target audience. The cohesive visual language improved user trust and significantly contributed to a successful website redesign, boosting conversion rates by 15%. The clear guidelines ensured brand consistency moving forward.

"The rebrand wasn't just a facelift; it fundamentally changed how people perceive us. It captured our essence perfectly and gave our team the confidence and tools to present ourselves professionally."— Marketing Director, Tech Startup

Ready to Define Your Brand?

Let's craft a unique identity together. Start your project with Winsper BD.

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Insight-Driven Performance Reporting

Transforming Data into Actionable Business Intelligence

+25%Campaign ROI
AlignedTeam Strategy
$50k+Savings Identified

The Challenge: Data Overload, Insight Deficit

A client in the e-commerce space was drowning in data from various platforms (Analytics, Ads, CRM) but struggled to extract meaningful insights. Their reports were often just data dumps, leading to confusion, missed opportunities, and difficulty aligning team efforts towards common goals.

Our Approach: From Raw Data to Strategic Action

📊

1. Data Aggregation

Consolidate data sources

📑

2. Custom Reporting

Build tailored dashboards & reports

💡

3. Insight Generation

Analyze trends, identify anomalies

🎯

4. Actionable Recs

Provide clear strategic advice

We implemented a structured reporting framework, moving beyond simple dashboards to deliver narrative-driven reports that highlighted key findings, potential issues, and clear recommendations for action. This involved creating weekly KPI snapshots, monthly deep-dives, and quarterly strategic reviews.

Report Showcase: Visualizing Insights

Monthly Performance Deep-Dive (Mockup)

Mockup of a PDF performance report

Comprehensive analysis with narrative insights and recommendations.

Insight to Action Example

Insight:High cart abandonment rate specifically on mobile devices during checkout step 3.
⬇️
Analysis:User session recordings showed confusion around the shipping options interface on smaller screens.
⬇️
Recommendation:Redesign the mobile checkout shipping selection UI for clarity. A/B test the new design.
⬇️
Result:Mobile cart abandonment decreased by 18%, increasing overall conversion rate by 2%.

Key Deliverables

Weekly KPI Dashboards

Live dashboards tracking core metrics.

Monthly Insight Reports

Detailed PDF reports with analysis & recs.

Quarterly Strategy Reviews

Presentations linking performance to goals.

"We finally understand our data. The reports aren't just numbers; they tell a story and give us clear steps to improve. It's aligned our entire team and boosted our campaign performance significantly."— Head of E-commerce, Client

Turn Your Data into Decisions?

Let's unlock the insights hidden in your numbers. Start your project with Winsper BD.

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Digital Skills Workshop Series

Empowering Local Youth | Community Project

50+Youth Participants
6 WeeksProgram Duration
5 KeyDigital Skills Taught

Objective: Bridging the Digital Divide

Recognizing the growing importance of digital literacy, this community project aimed to equip local youth (ages 16-22) in Kalkini with essential digital skills for education and future employment. The goal was to provide practical, hands-on training in a supportive environment.

Workshop Modules & Activities

🖥️

Computer Basics & Web Navigation

Fundamentals of operating systems, file management, safe internet browsing, and effective searching.

📧

Communication Tools

Email etiquette, introduction to collaboration platforms (like Google Workspace), and online meeting basics.

🎨

Intro to Digital Design

Basics of graphic design using free tools (like Canva), creating simple presentations and social media visuals.

🌐

Web Presence Basics

Understanding websites, introduction to simple website builders, and basics of social media profiles.

Community Collaboration & Impact

This project was a collaborative effort involving local volunteers, educational institutions, and support from Winsper BD. We provided curriculum development, volunteer training coordination, and access to learning resources.

Over 50 young individuals completed the 6-week program. Post-workshop surveys indicated a significant increase in confidence using digital tools, with several participants using their new skills to enhance school projects or seek online opportunities.

Workshop session in progress

Participant Feedback

"I never thought I could make graphics for my school presentation, but the design module was so easy to follow! Thank you!"

— Participant A, Age 17

"Learning about professional email communication helped me apply for a part-time job online. This workshop opened up new possibilities."

— Participant B, Age 20

Interested in Community Collaboration?

Let's discuss how we can make a positive impact together.

Get in Touch